DesignIdea.info

Advertising Agency: JWT Spain
Creative Directors: Javier Valero, Napi Rivera
Art director: Pol Úbeda
Photographer: Fergus Stothart

Agency: BBDO Chile
Creative Director: Cristian Schinadeerman
Art Director: Emerson Navarrete
Copywriter: Schina
Illustrator: Ricardo Salamanca
Photographer: Salamagica
Head of Art: Fernando Riveros

“The new Audi TT. Pure energy.”

Agency: DDB, Milan

“Bmw Premium Selection used cars. As if they’d never touched the road.”

Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan
Art Director: Vincenzo Gasbarro / Luis Toniutti
Copywriter: Lorenzo Crespi
Photographer: Vincenzo Gasbarro

Creative Agency: JWT, Amman
Creative Director: Kr!X
Copywriter: Kr!X

Agency: Mackenna & Armstrong, Chile

Time to start playng again

Agency: 1861 United
Creative Directors: Pino Rozzi / Roberto Battaglia
Art Director: Giorgio Cignoni
Copywriter: Laura Cattaneo
Photographer: Jean Marie Vives

Agency: FOXP2, Cape Town
Creative Directors: Noel Cottrell, Andrew Whitehouse, Justin Gomes
Art Director: Andrew Whitehouse
Copywriter: Justin Gomes
Photographer: Clive Stewart

Body copy: Almost completely safe

Agency: EURO RSCG, New York, USA
Creative Director: Jeff kling
Art director: Vladislav Ivangorodsky
Copywriter: Jason Miller

San Francisco creative team David Swope and Neil Levy created this ad campaign on behalf of Santa Rosa-based electric car pioneer ZAP (an acronym for Zero Air Pollution). The ads poke fun at SUVs, while introducing the newest compact electric LUV (Light Utility Vehicle). Intended to generate consumer interest and attract independent auto dealers to sign up for the company’s new car dealer network, the ads are anything but traditional. In the understatement of the year, art director Swope quipped, “We’ll probably never get invited to work on the Hummer account.”

headline: NATURE THANKS YOU.

body copy: Finally an electric car everyone respects. The ZAP WorldCar L.U.V. For more information, call (800) 251-4555 or visit www.zapworld.com.

headline: HELLO. PARKING KARMA.

body copy: With the right car, everything’s better. Introducing the electric ZAP WorldCar L.U.V. For more information, call (800) 251-4555 or visit www.zapworld.com.

David Swope, art director
Neil Levy, writer
David Swope/Neil Levy, co-creative directors
Curtis Meyers, photographer