DesignIdea.info

FAADA (a foundation for the adoption, the sponsorship and defense ofthe animals) has the objective of ¨conscientizar¨people on the consequences to buy an animal very impulsively, without thinking about the responsibilities that entail. For that reason, a run overPlaystation, Mr.Potato and a Circuit, represents three animals thatwere abandoned as used toys.

Text: Each time more people get tired of your animals and theycondemn them the death abandoning in roads. A dog is not a toy.

Agency: Contrapunto Barcelona
Client: F.A.A.D.A
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva / Manuel Padilla
Photographer: Carlos Spottorno

Body copy: Found on Redondo beach. August 21, 2005
www.surfrider.org
Surfrider Foundation

Agency: Saatchi & Saatchi, Los Angeles, USA
Copywriter: Felipe Bascope
Art Director: Michael Reginelli

Poster for an initiative against racism in football (soccer for Americans).
http://footballresistance.com/

Agency: CLM/BBDO, Paris, France
Creative Directors: Jean-François Sacco, Gilles Fichteberg
Copywriter: Matthieu Barrère
Art Director: Raphaël Ghisalberti

I like these ads, they made me laugh, even though the matter they concern isn’t funny at all. Nature adapts, but if we turn it into a mess, we screw it up irreversably and screwing up the environment has severe consequences for the animals that reside in the habitat we transformed into a garbage collection. That’s the point these ads are trying to make: take care of the environment around you, because the trash from our civilization is messing up the world of the animals. This campaign received Silver at the Golden Drum Awards.

Copy: “Nature Adapts - Clean up the world - www.naszaziemia.pl”

Agency: Leo Burnett, Warsaw, Poland
Advertiser: Fundacja Nasza Ziemia
Creative Director: Martin Winther
Art Director: Jakub Zielecki
Copywriter: Michael Lars
Photographer/Illustrator: Szymon Roginski

A very interesting guerilla where the headline reads “Money is not everything. It saves three lives without spending a cent”. Created by M&C Saatchi and the winner of a Bronze Lion at the Direct Category at the Cannes this year. These boxes were installed at several spots across universities in Australia.