DesignIdea.info

Agency: Leagas Delaney, Milan
Art: Selmi Bali Barissever
Copy : Francesco Poletti
Creative Directors : Stefano Rosselli / Stefano Campora
Photographer: LSD

Client:Animal planet
Agency:venabales/bell
Target:General comsumers
Strategy:Animals are surprising.

Client: CLIF BAR.
Target: Anyone whose stressed out.
Strategy:Excersing helps you leave your troubles behind.

Credits:
GPYR sydney
Michael Stanford (Executive Creative Director)
Michael Stanford (Creative Director)
Robbie Kantor (Art Director)
Bart Pawlak (Copywriter)
Gary Sheppard (Photgraphy)

A new kind of interactive advertising allows consumers to plug their headphones into posters to get a short music sample. So if you’re mp3 playlist doesn’t happen to be doing it for you, you can check out what’s playing on the nearby posters. Right now they are promoting their Pepsi Access website. Seems like there is a lot of potential here—taking it one step further it would be a creative and extremely clever idea if the advertising firm teamed up with Apple and had an interface that you could, “park” you iPod on and download movie trailers, tv ads, or other advertising media that geeky consumers won’t be able to resist.

The line reads “You never know when” LYNX 24, works 24 hours a day.