DesignIdea.info

Agency: Mackenna & Armstrong, Chile

Agency: GMASCO, Dubai, UAE
Copywriter & Creative director: Kumar Ganesan
Art Director: Harshad Badbe
Photographer: Kundan Raut

Time to start playng again

Agency: 1861 United
Creative Directors: Pino Rozzi / Roberto Battaglia
Art Director: Giorgio Cignoni
Copywriter: Laura Cattaneo
Photographer: Jean Marie Vives

Concept: Runners head games. Mental fuel extracted from their surroundings is a common way for runners to push themselves.

“Buried”
When exhaustion gets tired.
When agony doubles over in pain.
When defeat waves a white flag.
I will still be out here.
Running.

I am what I am
Rbk

“Gust”
Sometimes the wind is against me.
I breathe it only because I have to.
I suck it in and spit it out cursing.
But today we’re going the same way.
And it’s everything I can do
To stay on the ground.

I am what I am
Rbk

“T-Rex”
He’s got me on stride.
He’s got me on speed.
His jaws could crush a hatchback.
So he’s got that too.
But I’m tenacious.
And I’m pretty sure
I got him on distance.

I am what I am
Rbk

“Shark”
I hunt runners for sport.
I chase them with grim persistence.
I hear their failing steps and smile.
I am the shark the other sharks fear.

I am what I am
Rbk

Agency: mcgarrybowen, New York
Creative Directors: Lew Willig, Mark Koelfgen
Art Director: Lew Willig
Copy Writer: Mark Koelfgen
Photographer: Kai Uwe Gundlach

Credits:
DDB, Chicago
vinny warren (Creative Director)
Shane Colton (Copywriter)
Pete Taylor (Art Director)

Agency: FOXP2, Cape Town
Creative Directors: Noel Cottrell, Andrew Whitehouse, Justin Gomes
Art Director: Andrew Whitehouse
Copywriter: Justin Gomes
Photographer: Clive Stewart

Body copy: Perhaps it’s time to turn to pedegree ligth dog food.

Agency: TBWA\Paris
Creative Director: Erik Vervroegen
Art Director: Jessica Gerard-Huet & Celine Artigau
Photographer: Vincent Dixon

Body copy: Life revolves around the sun. Use Sundown.

Agency: DDB, Brasil
Creative Director: Sergio Valente, Julio Andery
Art director: Denis Kakazu
Copywriter: Aricio Fortes
Photographer: Platinum