DesignIdea.info

FAADA (a foundation for the adoption, the sponsorship and defense ofthe animals) has the objective of ¨conscientizar¨people on the consequences to buy an animal very impulsively, without thinking about the responsibilities that entail. For that reason, a run overPlaystation, Mr.Potato and a Circuit, represents three animals thatwere abandoned as used toys.

Text: Each time more people get tired of your animals and theycondemn them the death abandoning in roads. A dog is not a toy.

Agency: Contrapunto Barcelona
Client: F.A.A.D.A
Art Director: Deny Zatariano
Copywriter: Emma Piquer
Creative Directors: Tomás Oliva / Manuel Padilla
Photographer: Carlos Spottorno

Agency: BBDO Chile
Creative Director: Cristian Schinadeerman
Art Director: Emerson Navarrete
Copywriter: Schina
Illustrator: Ricardo Salamanca
Photographer: Salamagica
Head of Art: Fernando Riveros

Advertising Agency: LEO BURNETT ARGENTINA

copy:Please Drive Safe. For You. For Us. For Kuwait.

Copy:Don’t Throw Your Life Away. Drive Safe

Brand/Product: Drive safe in Kuwait
Agency name: Memac Ogilvy Kuwait
Creative Director: Eli Bouchaaya
Art director: Amador Carecas
Copywriter: Ayesha Kamel

Agency: Mackenna & Armstrong, Chile

Agency: GMASCO, Dubai, UAE
Copywriter & Creative director: Kumar Ganesan
Art Director: Harshad Badbe
Photographer: Kundan Raut

Concept: Runners head games. Mental fuel extracted from their surroundings is a common way for runners to push themselves.

“Buried”
When exhaustion gets tired.
When agony doubles over in pain.
When defeat waves a white flag.
I will still be out here.
Running.

I am what I am
Rbk

“Gust”
Sometimes the wind is against me.
I breathe it only because I have to.
I suck it in and spit it out cursing.
But today we’re going the same way.
And it’s everything I can do
To stay on the ground.

I am what I am
Rbk

“T-Rex”
He’s got me on stride.
He’s got me on speed.
His jaws could crush a hatchback.
So he’s got that too.
But I’m tenacious.
And I’m pretty sure
I got him on distance.

I am what I am
Rbk

“Shark”
I hunt runners for sport.
I chase them with grim persistence.
I hear their failing steps and smile.
I am the shark the other sharks fear.

I am what I am
Rbk

Agency: mcgarrybowen, New York
Creative Directors: Lew Willig, Mark Koelfgen
Art Director: Lew Willig
Copy Writer: Mark Koelfgen
Photographer: Kai Uwe Gundlach

Credits:
DDB, Chicago
vinny warren (Creative Director)
Shane Colton (Copywriter)
Pete Taylor (Art Director)